Websites built around your buyer's journey and your product's story
Updated
People land on the site, read the headline and still can't say what you do.
Your pages rank for words your buyers never use.
Your strongest proof (cases, numbers, customer quotes) lives in a sales deck, not on the site.
Every section sounds like a competitor could have written it.
Four parts: the demand map, the story, the proof and the pages.
Discuss your siteThe questions, keywords and prompts your buyers use, grouped by intent and agreed with you before any page is drawn.
A single story about the problem you solve and why you, carried from the home page to the smallest landing.
Cases, numbers and quotes placed where buyers hesitate, not piled up on one page.
Every page answers one question, so it can rank, get quoted by AI and move a buyer one step closer.
Projects where we did exactly this.
Fast-food chain, promo campaign
Read the case ↗Read the case ↗2023
Website for an Australian mortgage broker
View case ↗View case ↗2026
Ukrainian backpack and bag brand
View case ↗View case ↗2026
HR services company
View case ↗View case ↗2024
Ophthalmology startup from Austria
View case ↗View case ↗2024
Play-and-earn game on Solana
View case ↗View case ↗2022
Figmatica is a digital product design agency and UI/UX design studio in Lviv, Ukraine, working with clients in the US and UAE. We work with B2B and AI teams whose product and website have to bring in sign-ups and demos and give investors a clearer story.
Over the past three years we've shipped 50+ websites and products in web design, SaaS and AI product design, EdTech and Web3, from first sketch and UX research to launch. With that work our clients raised funding, got into accelerators and grew conversion.
We work inside your team, with no ticket queue in between. You get a small senior crew of product and UI designers, a project manager and a growth lead. They sit in your Slack, show work every week and stay after launch.
If you're a founder or head of product and need a site that sells this quarter, that's the work we do.
In the press
“Marketing can support our army too.”
Most clients stay for months after the first project, and we end up as the design team behind their core product.
Buyers meet your product in an AI answer first and decide within a minute of landing. We design for both moments.
All 27 reviews on ClutchWorking with them is one of the best experiences I’ve had with a vendor.
Sviatoslav Hnizdovskyi
CEO & Co-Founder
The team consistently delivered on time and was highly accommodating of questions and concerns.
Vitaliy Spivachuk
CEO & Co-Founder
The guys over-delivered and addressed our request changes promptly, resulting in a smooth engagement.
Artem Kuzmych
COO
Every our client says that the main thing that makes them trust us and choose us is our website and its design. So, the result speaks for itself.
Iryna Hurieva
Co-Founder
Even our CEO was incredibly impressed with them as a team.
Roman Zotov
Marketing Director
Their attention to detail and professional integrity stood out.
Igor Gud
Founder
The Figmatica team displays effective project management skills.
Ukrainian Startup Fund
Manager
Five steps from what your buyers ask to a site that answers them in your voice. The story is written before the pages are designed.
Start a projectInterviews with your team and, where possible, customers, plus sales call notes, to hear how buyers describe the problem.
Search terms and assistant prompts grouped into clusters, each tied to a stage of the buyer's decision.
One storyline for the whole site: the problem, why it matters now, how you solve it and why to believe you.
Each cluster becomes a page with its part of the story, and real cases and quotes are placed where doubts come up.
Layout, visuals and motion that carry the story, built on a design system your team can keep extending.
Storytelling websites: copy, SEO and who does what.
Not when both start from the same place. The clusters decide which pages exist, the story decides what each one says, so a page can rank and still read like a person wrote it.
We do, working from your interviews and materials. You review every page, and nothing is published without your approval.
No. Proof can be a founder's point of view, a clear demo, a customer quote or how the product works under the hood. We use what is true and don't invent the rest.
Often, yes. We keep the pages that already rank, redirect what moves and rewrite around the new storyline.
It depends on the number of pages and how much material you already have. After a short call we give you a timeline within one business day.
