AEO and SEO strategy: a written plan for being found in Google and named by AI assistants, with topic clusters, a page map, briefs and technical fixes. You need one if:
Figmatica is a digital product design agency and UI/UX design studio in Lviv, Ukraine, working with clients in the US and UAE. We work with B2B and AI teams whose product and website have to bring in sign-ups and demos and give investors a clearer story.
Over the past three years we've shipped 50+ websites and products in web design, SaaS and AI product design, EdTech and Web3, from first sketch and UX research to launch. With that work our clients raised funding, got into accelerators and grew conversion.
We work inside your team, with no ticket queue in between. You get a small senior crew of product and UI designers, a project manager and a growth lead. They sit in your Slack, show work every week and stay after launch.
If you're a founder or head of product and need a site that sells this quarter, that's the work we do.
In the press
“Marketing can support our army too.”
Mykhailo Yemchura, founder of Figmatica, Zentrum Liberale Moderne, ukraineverstehen.de
Questions and keywords grouped into the topics you should own, ranked by buyer value and effort.
02
Page map
Each cluster gets its pages: what exists, what to rewrite, what to merge and what to create.
03
Content briefs
For every new page: the question it answers, the angle, the proof to include and the links in and out.
04
Technical fixes
Schema markup, llms.txt, internal linking and anything that stops search engines or AI from reading the site.
05
Measurement plan
The rankings, AI prompts and conversions we'll track, the baseline today and how often we look.
Frequently asked questions
AEO strategy: what's in the plan and how to put it to work.
Do we need discovery first?
The strategy is built on the questions your buyers ask and how AI answers them today. If you already have that research, we review it and start from there. If not, discovery comes first.
How is AEO strategy different from an SEO strategy?
It covers the same ground and adds the AI side: prompts alongside keywords, pages written so an assistant can quote a clear answer, and structured data it can parse. One plan serves both. How assistants build an answer, step by step: the AEO guide.
Can our own team carry out the plan?
Yes. The briefs and the page map are written to be handed over. If you'd rather not staff it, we can run it as a monthly program.
How will we know if it's working?
The measurement plan sets a baseline for rankings, AI answers and conversions before anything ships, and every report compares progress with that starting point.
How long does the strategy take?
It depends on the size of the site and the number of topics. After a short call we give you a timeline within one business day.