Inbound traffic from ChatGPT, Perplexity and Google AI Overviews
Updated
You ask ChatGPT for the best tools in your category and your name isn't there.
An assistant describes your product, but gets the pricing, features or audience wrong.
Organic clicks are falling while your Google positions look about the same.
New leads mention they found you through ChatGPT or Perplexity, and you don't know which page did it.
Four pieces that turn an AI answer into a visit: the prompts, the pages, the signals and the tracking.
Discuss your trafficThe questions your buyers ask assistants, and which of them already name a vendor.
Clear answers, facts and comparisons on pages assistants can quote and link to.
Structured data, llms.txt and clean markup, so AI crawlers can read what your pages say.
Visits from ChatGPT, Perplexity and AI Overviews tracked separately, so you see what brings buyers.
Projects where we did exactly this.
Website for an Australian mortgage broker
View case ↗View case ↗2026
Ukrainian backpack and bag brand
View case ↗View case ↗2026
HR services company
View case ↗View case ↗2024
Ophthalmology startup from Austria
View case ↗View case ↗2024
Play-and-earn game on Solana
View case ↗View case ↗2022
Global API for currency conversion
View case ↗View case ↗
Figmatica is a digital product design agency and UI/UX design studio in Lviv, Ukraine, working with clients in the US and UAE. We work with B2B and AI teams whose product and website have to bring in sign-ups and demos and give investors a clearer story.
Over the past three years we've shipped 50+ websites and products in web design, SaaS and AI product design, EdTech and Web3, from first sketch and UX research to launch. With that work our clients raised funding, got into accelerators and grew conversion.
We work inside your team, with no ticket queue in between. You get a small senior crew of product and UI designers, a project manager and a growth lead. They sit in your Slack, show work every week and stay after launch.
If you're a founder or head of product and need a site that sells this quarter, that's the work we do.
In the press
“Marketing can support our army too.”
Most clients stay for months after the first project, and we end up as the design team behind their core product.
Buyers meet your product in an AI answer first and decide within a minute of landing. We design for both moments.
All 27 reviews on ClutchWorking with them is one of the best experiences I’ve had with a vendor.
Sviatoslav Hnizdovskyi
CEO & Co-Founder
The team consistently delivered on time and was highly accommodating of questions and concerns.
Vitaliy Spivachuk
CEO & Co-Founder
The guys over-delivered and addressed our request changes promptly, resulting in a smooth engagement.
Artem Kuzmych
COO
Every our client says that the main thing that makes them trust us and choose us is our website and its design. So, the result speaks for itself.
Iryna Hurieva
Co-Founder
Even our CEO was incredibly impressed with them as a team.
Roman Zotov
Marketing Director
Their attention to detail and professional integrity stood out.
Igor Gud
Founder
The Figmatica team displays effective project management skills.
Ukrainian Startup Fund
Manager
Five steps: find the prompts that matter, see who gets cited today, then give assistants a better page to cite and a reason to link to it.
Start a projectThe questions your buyers type into assistants, collected from sales calls, search data and your own testing.
We run those prompts in ChatGPT, Perplexity and Google and record which sources each answer links to.
Pages that answer each prompt directly, with the facts, comparisons and examples an assistant needs to quote you.
Server-rendered content, structured data, llms.txt and crawler access checked on every page that matters.
We rerun the prompts, watch referral traffic from assistants in analytics and update the pages that aren't picked up.
Traffic from AI assistants: how it works and what to expect.
Yes. ChatGPT, Perplexity and Google AI Overviews show links to their sources, and people click them, especially when they're comparing vendors. You can see these visits as referrals in your analytics.
No one can. Each assistant decides for itself, and its answers change. We can make your pages the clearest, most checkable answer to the prompts that matter, and show you how that moves over time.
It builds on it. Assistants often pull from pages that already rank, so SEO still matters. The difference is writing for questions rather than keywords and making every fact easy for software to read and confirm.
It varies by assistant and topic. Some changes are picked up within weeks, others take longer, so we track it from the first month and tell you what we see.
With the free AI visibility audit: we check where you appear in AI answers today and what to fix first.
