SEO and answer engine optimisation in one plan
Updated
Your SEO plan is a spreadsheet of keywords and nobody has looked at what people ask assistants.
Competitors show up in "X vs Y" and "alternatives to" searches, and you don't.
The blog brings visitors who never become leads.
Nobody on the team owns the question of what AI says about you.
Four layers of demand covered by one plan and one set of pages.
Discuss your demandTerms with real volume that your buyers type into Google when they already know what they need.
Specific questions with small volume and high intent, often the ones that close deals.
“X vs Y” and “alternatives to X” searches, where buyers choose between you and a competitor.
The longer, conversational questions people ask ChatGPT and Perplexity before they ever open a search page.
Projects where we did exactly this.
Website for an Australian mortgage broker
View case ↗View case ↗2026
Ukrainian backpack and bag brand
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HR services company
View case ↗View case ↗2024
Ophthalmology startup from Austria
View case ↗View case ↗2024
Play-and-earn game on Solana
View case ↗View case ↗2022
Global API for currency conversion
View case ↗View case ↗
Figmatica is a digital product design agency and UI/UX design studio in Lviv, Ukraine, working with clients in the US and UAE. We work with B2B and AI teams whose product and website have to bring in sign-ups and demos and give investors a clearer story.
Over the past three years we've shipped 50+ websites and products in web design, SaaS and AI product design, EdTech and Web3, from first sketch and UX research to launch. With that work our clients raised funding, got into accelerators and grew conversion.
We work inside your team, with no ticket queue in between. You get a small senior crew of product and UI designers, a project manager and a growth lead. They sit in your Slack, show work every week and stay after launch.
If you're a founder or head of product and need a site that sells this quarter, that's the work we do.
In the press
“Marketing can support our army too.”
Most clients stay for months after the first project, and we end up as the design team behind their core product.
Buyers meet your product in an AI answer first and decide within a minute of landing. We design for both moments.
All 27 reviews on ClutchWorking with them is one of the best experiences I’ve had with a vendor.
Sviatoslav Hnizdovskyi
CEO & Co-Founder
The team consistently delivered on time and was highly accommodating of questions and concerns.
Vitaliy Spivachuk
CEO & Co-Founder
The guys over-delivered and addressed our request changes promptly, resulting in a smooth engagement.
Artem Kuzmych
COO
Every our client says that the main thing that makes them trust us and choose us is our website and its design. So, the result speaks for itself.
Iryna Hurieva
Co-Founder
Even our CEO was incredibly impressed with them as a team.
Roman Zotov
Marketing Director
Their attention to detail and professional integrity stood out.
Igor Gud
Founder
The Figmatica team displays effective project management skills.
Ukrainian Startup Fund
Manager
We map demand in four layers, from the shortest search to the longest prompt, and build one set of pages that serves all of them.
Start a projectShort terms with measurable volume that show who is in the market and what they call your category.
Specific how, why and which questions with little volume each, where buyers say what they need.
"X vs Y", "best tools for" and "alternatives to" searches, made late in the decision when the buyer is close to choosing.
The full questions people type into ChatGPT or Perplexity, often with their context and constraints spelled out.
All four layers grouped by intent into a single page map, with content, structured data and llms.txt built to serve search and assistants together.
SEO and AEO: what's different, what stays the same.
Answer engine optimisation: making your pages easy for AI assistants to find, understand and cite when they answer a question in your field. The full picture is in our answer engine optimization guide.
No. Assistants lean on the same crawlable, well-structured pages that rank in search. AEO adds the question-led writing and machine-readable facts on top.
There's no public volume data for prompts, so we combine sales and support conversations, long-tail search data and our own testing in the assistants.
No. Google and every assistant make their own decisions. We agree on what to measure up front and report against it.
Yes. We can start with a plan and fixes on the current site, and move to a rebuild only if the platform gets in the way.
