Nyan Heroes. $3.5M raised: the design team behind a cat-mech battle royale

Lead with the game. For Nyan Heroes the characters, the world and a bold animated hero come first, and the blockchain side sits in its own pages and the whitepaper. Players decide on the gameplay, investors find the details where they expect them.

It works like the studio's own design department. For Nyan Heroes Figmatica covered prototypes, the website, the brand system, social templates, a brandbook and the whitepaper. The studio focused on the game, and one team kept everything in the same style.

Borrow from the game, then simplify. Nyan Heroes got a tight palette of electric yellow, near-black and grey, a cat-head symbol and a pair of fonts: a heavy grotesk for headlines and a pixel font for details. The game's own mech renders do the rest.

Yes, if investors and players will read it. The Nyan Heroes whitepaper uses the same type, colours and imagery as the website, so vision, game mechanics and token details read as parts of one product.

Plan the mobile layouts from the prototype stage. On Nyan Heroes every page, from the hero to the character cards and news, was designed with its mobile version, and the animations were adapted to the smaller screen.