Keyword research and AI answer audit for B2B and AI companies
Updated
Your blog topics come from brainstorms, not from what buyers type.
You asked ChatGPT for the best tools in your category and saw only competitors.
Nobody on the team can say which searches bring in buyers and which bring in people who will never buy.
You're about to spend on content or a new site and want to know what it should answer first.
Four findings you can act on: the questions, the demand, the answers and the gaps.
Start discoveryWhat your buyers ask at each step, in their own words, from sales calls, support and search data.
Keywords and questions with real volume, grouped by intent and by the stage of the decision.
What assistants answer to those questions now, and whether they recommend you or someone else.
Questions nobody answers well yet, the ones where a clear page can win first.
Projects where we did exactly this.
Website for an Australian mortgage broker
View case ↗View case ↗2026
Ukrainian backpack and bag brand
View case ↗View case ↗2026
HR services company
View case ↗View case ↗2024
Ophthalmology startup from Austria
View case ↗View case ↗2024
Play-and-earn game on Solana
View case ↗View case ↗2022
Global API for currency conversion
View case ↗View case ↗
Figmatica is a digital product design agency and UI/UX design studio in Lviv, Ukraine, working with clients in the US and UAE. We work with B2B and AI teams whose product and website have to bring in sign-ups and demos and give investors a clearer story.
Over the past three years we've shipped 50+ websites and products in web design, SaaS and AI product design, EdTech and Web3, from first sketch and UX research to launch. With that work our clients raised funding, got into accelerators and grew conversion.
We work inside your team, with no ticket queue in between. You get a small senior crew of product and UI designers, a project manager and a growth lead. They sit in your Slack, show work every week and stay after launch.
If you're a founder or head of product and need a site that sells this quarter, that's the work we do.
In the press
“Marketing can support our army too.”
Most clients stay for months after the first project, and we end up as the design team behind their core product.
Buyers meet your product in an AI answer first and decide within a minute of landing. We design for both moments.
All 27 reviews on ClutchWorking with them is one of the best experiences I’ve had with a vendor.
Sviatoslav Hnizdovskyi
CEO & Co-Founder
The team consistently delivered on time and was highly accommodating of questions and concerns.
Vitaliy Spivachuk
CEO & Co-Founder
The guys over-delivered and addressed our request changes promptly, resulting in a smooth engagement.
Artem Kuzmych
COO
Every our client says that the main thing that makes them trust us and choose us is our website and its design. So, the result speaks for itself.
Iryna Hurieva
Co-Founder
Even our CEO was incredibly impressed with them as a team.
Roman Zotov
Marketing Director
Their attention to detail and professional integrity stood out.
Igor Gud
Founder
The Figmatica team displays effective project management skills.
Ukrainian Startup Fund
Manager
Five steps from your buyers' words to a list of questions worth answering, with a clear view of where AI already sends people.
Start a projectWe talk to your sales and founders, and read calls and tickets, to collect the questions buyers ask in their own words.
Those questions become keywords with real volume, grouped by intent, with the long tail kept in.
The same needs written as prompts people put to ChatGPT, Perplexity and Google AI Overviews.
We run the prompts and record who gets named, which sources get cited and where you are missing.
A readable report with the gaps ranked by value, ready to turn into a strategy.
Keyword and AEO discovery: what you get and what happens next.
Answer engine optimisation: making your pages easy for AI assistants to find, understand and cite when someone asks them a question. It works alongside SEO.
We run a set of prompts built from your buyers' questions in the main assistants and record the answers and the sources they cite. Answers change over time, so treat the result as a snapshot.
The question and keyword list with demand and intent, the prompt set, the AI answer audit and a short report on the gaps worth closing first.
The usual next step is a strategy: which topics to own, which pages to build and how to measure progress. You can take the findings in-house or build that plan with us.
It depends on how many products and markets you cover. After a short call we give you a timeline within one business day.
