Acvian. 30+ pages in 60 days: a new Webflow site for a global HR partner

A first screen grown out of the logo

Acvian's logo is a small tree of dots and lines. On the first screen it unfolds into a network: people in circles, and between them the services a worker passes through on the way to a new company. Three lines under the headline type out one after another: unlock talent, hire within 24 hours, manage and pay your team.

From competitor analysis to Webflow

The work ran in this order: an analysis of Acvian's competitors, design concepts, every page for a desktop screen at 1440 and a phone at 375, the UI kit, and the build in Webflow. The whole project took 60 days.

Seven concepts at the first showing

From a network of dots to a watercolour landscape, a person on the first screen, a dark planet and digital futurism. Acvian picked the first and the third; The client told us later that three concepts would have been easier to choose from, and since then we show three at most.

Over 30 pages

The company page opens with Acvian's real team, each person with a photo and a short story. The payroll cost estimator forecasts an employee's cost in 180 countries in seconds, and the country cards show taxes, currency and holidays for each market.

The client's prototype became a page

Acvian came with a sitemap, texts and page prototypes from an earlier designer. We refined the information architecture and the hierarchy of each page and turned the grey lines into the finished design.

A structure for a group of companies

Nine top-level sections, a page for each of the seven offices, and six collections that marketing fills through the CMS: team, careers, countries, blog, case studies and FAQ.

Illustrations that tell the service

Employer of record, payroll and relocation are hard to picture, so every service page got a scene drawn in Figma. On the immigration page a small plane lights up the steps one by one; on the payroll page cheques fall to employees in different countries; on the PEO page people from four countries gather round a globe.

The same story on a phone

On phones the offer comes first and the illustrations follow; blocks stack vertically, some sections become sliders, and scroll animations become swipes.

Articles that marketing builds itself

A marketer opens an article in the Webflow editor, presses the plus and picks a block: a heading of the right level, a gallery, a list, one of three table styles, a banner with a button, a client's quote. The spacing is already set in the design.

A site that still showed the first year

Left, the WordPress site in August 2024: one headline and a button asking for a proposal. Right, the new site: the network, the clients' logos, the rating and a meeting booked in one click.

104 of 120 old addresses still work

We set up the redirects from the old WordPress addresses to the new pages. Almost two years after the move, 104 of the 120 addresses the web archive saw on the old site lead to a page with the same or close content.