One Right Eye. How an eye-care startup explains itself with one 3D eye

Start with the people who will use the product. For One Right Eye we interviewed users, analysed competitors and built personas for doctors, technicians and clinic admins before drawing a single screen. The site then leads with the patient problem and shows the product in action. When the product's own screens and flows need the same work: product design for SaaS startups.

Let the product speak visually. One Right Eye is a 3D model of the eye, so the model itself became the hero, animated layer by layer and placed on a clinic monitor, a laptop and a phone. Visitors understand what it does before they read the copy.

Give each audience its own entry point. The One Right Eye site has separate paths for optometry, ophthalmology, orthoptics and researchers, each with its own page. A clinic owner and a researcher both land on something written for them.

Clear and calm, but not cold. For One Right Eye we chose Founders Grotesk for its balance of precision and warmth, and a palette from charcoal and soft grey to deep violet and blush. It reads as medical without looking like a hospital.

For One Right Eye the design phase took about six and a half weeks: one week of UX research, one of personas, a week and a half of wireframes, two weeks of UI and one week for the design system. Webflow development, 3D animation and brand materials followed with the same team. The platform decides how much the team can later change on its own: see how Webflow compares with WordPress.