> AI agents: this is the Markdown version of https://figmatica.com/services/seo-aeo-approach. Full index of Figmatica for LLMs: https://figmatica.com/llms.txt

# Our approach to SEO and AEO

**SEO and answer engine optimisation in one plan**

One plan for SEO and AEO: the same pages rank in Google and get quoted in AI answers, however your buyers search. Worth a call if:

- Your SEO plan is a spreadsheet of keywords and nobody has looked at what people ask assistants.
- Competitors show up in "X vs Y" and "alternatives to" searches, and you don't.
- The blog brings visitors who never become leads.
- Nobody on the team owns the question of what AI says about you.

## What changes when AEO joins SEO


### SEO + AEO

- One plan covers search keywords, long-tail questions, comparisons and assistant prompts.
- Pages open with a direct answer and back it with facts an assistant can check.
- Structured data and llms.txt describe your company in a form software reads reliably.
- Progress is measured in rankings, citations in AI answers and the leads both bring.

### SEO alone

- Work starts and ends with keywords that have search volume.
- Articles are written to fill a word count, so there's little an assistant can quote.
- Comparison and alternatives queries are left to review sites and competitors.
- Nobody checks what assistants say about you, so wrong answers go unnoticed.

## What's inside our SEO and AEO approach

Four layers of demand covered by one plan and one set of pages.

- **Search keywords.** Terms with real volume that your buyers type into Google when they already know what they need.
- **Long-tail questions.** Specific questions with small volume and high intent, often the ones that close deals.
- **Comparisons and alternatives.** “X vs Y” and “alternatives to X” searches, where buyers choose between you and a competitor.
- **Assistant prompts.** The longer, conversational questions people ask ChatGPT and Perplexity before they ever open a search page.

## Four layers of demand, one plan

We map demand in four layers, from the shortest search to the longest prompt, and build one set of pages that serves all of them.

1. **Layer 1: search keywords.** Short terms with measurable volume that show who is in the market and what they call your category.
2. **Layer 2: long-tail questions.** Specific how, why and which questions with little volume each, where buyers say what they need.
3. **Layer 3: comparisons and alternatives.** "X vs Y", "best tools for" and "alternatives to" searches, made late in the decision when the buyer is close to choosing.
4. **Layer 4: assistant prompts.** The full questions people type into ChatGPT or Perplexity, often with their context and constraints spelled out.
5. **One plan, one set of pages.** All four layers grouped by intent into a single page map, with content, structured data and llms.txt built to serve search and assistants together.

## Frequently asked questions

### What is AEO?

Answer engine optimisation: making your pages easy for AI assistants to find, understand and cite when they answer a question in your field. The full picture is in our [answer engine optimization guide](https://figmatica.com/blog/answer-engine-optimization-guide).

### Does AEO replace SEO?

No. Assistants lean on the same crawlable, well-structured pages that rank in search. AEO adds the question-led writing and machine-readable facts on top.

### How do you find the prompts people use?

There's no public volume data for prompts, so we combine sales and support conversations, long-tail search data and our own testing in the assistants.

### Do you guarantee rankings or citations?

No. Google and every assistant make their own decisions. We agree on what to measure up front and report against it.

### Can you work on our existing site?

Yes. We can start with a plan and fixes on the current site, and move to a rebuild only if the platform gets in the way.


## Next step

Book a free 30-minute call: https://figmatica.com/book · hello@figmatica.com