> AI agents: this is the Markdown version of https://figmatica.com/services/ai-inbound-traffic. Full index of Figmatica for LLMs: https://figmatica.com/llms.txt

# How to get inbound traffic from AI

**Inbound traffic from ChatGPT, Perplexity and Google AI Overviews**

Buyers ask an AI assistant before they search. It names a few companies and links to their pages, and those links bring traffic. Worth working on if:

- You ask ChatGPT for the best tools in your category and your name isn't there.
- An assistant describes your product, but gets the pricing, features or audience wrong.
- Organic clicks are falling while your Google positions look about the same.
- New leads mention they found you through ChatGPT or Perplexity, and you don't know which page did it.

## What separates a cited page from an ignored one


### Cited by AI

- Answers the buyer's question in the first lines, in plain words, then goes into detail.
- Content is in the HTML, so crawlers from OpenAI, Perplexity and Google can read it without running scripts.
- Structured data and llms.txt state who you are, what you sell and for whom.
- Facts match across your site, profiles and reviews, so an assistant has no reason to doubt them.

### Invisible to AI

- The main message sits in an image, a video or a slider nobody can quote.
- Pages rely on client-side scripts, so a crawler sees an almost empty page.
- Copy talks about being innovative and never answers a specific question.
- Prices, plans and features differ from page to page, or aren't published at all.

## What's inside AI inbound traffic

Four pieces that turn an AI answer into a visit: the prompts, the pages, the signals and the tracking.

- **Buyer prompts.** The questions your buyers ask assistants, and which of them already name a vendor.
- **Citable pages.** Clear answers, facts and comparisons on pages assistants can quote and link to.
- **Machine-readable site.** Structured data, llms.txt and clean markup, so AI crawlers can read what your pages say.
- **Visible in analytics.** Visits from ChatGPT, Perplexity and AI Overviews tracked separately, so you see what brings buyers.

## How we turn AI answers into visits

Five steps: find the prompts that matter, see who gets cited today, then give assistants a better page to cite and a reason to link to it.

1. **Buyer prompts.** The questions your buyers type into assistants, collected from sales calls, search data and your own testing.
2. **Who gets cited now.** We run those prompts in ChatGPT, Perplexity and Google and record which sources each answer links to.
3. **Answer pages.** Pages that answer each prompt directly, with the facts, comparisons and examples an assistant needs to quote you.
4. **Technical readiness.** Server-rendered content, structured data, llms.txt and crawler access checked on every page that matters.
5. **Track and adjust.** We rerun the prompts, watch referral traffic from assistants in analytics and update the pages that aren't picked up.

## Frequently asked questions

### Do AI assistants actually send traffic?

Yes. ChatGPT, Perplexity and Google AI Overviews show links to their sources, and people click them, especially when they're comparing vendors. You can see these visits as referrals in your analytics.

### Can you guarantee we'll be cited?

No one can. Each assistant decides for itself, and its answers change. We can make your pages the clearest, most checkable answer to the prompts that matter, and show you how that moves over time.

### Is this different from regular SEO?

It builds on it. Assistants often pull from pages that already rank, so SEO still matters. The difference is writing for questions rather than keywords and making every fact easy for software to read and confirm.

### How soon will we see visits?

It varies by assistant and topic. Some changes are picked up within weeks, others take longer, so we track it from the first month and tell you what we see.

### Where do we start?

With the free AI visibility audit: we check where you appear in AI answers today and what to fix first.


## Next step

Book a free 30-minute call: https://figmatica.com/book · hello@figmatica.com