> AI agents: this is the Markdown version of https://figmatica.com/services/aeo-strategy. Full index of Figmatica for LLMs: https://figmatica.com/llms.txt

# AEO strategy

**AEO agency for B2B companies**

AEO and SEO strategy: a written plan for being found in Google and named by AI assistants, with topic clusters, a page map, briefs and technical fixes. You need one if:

- You have a list of keywords but no idea which pages they belong on.
- Content gets published, yet nobody can tell whether it moved anything.
- Several pages compete for the same question and none of them wins.
- Schema, llms.txt and internal links were never set up on purpose.

## Is this the right fit?


### For you if

- You know what buyers ask, from our discovery or your own research, and need to decide what to do about it.
- You want every future page to have a reason to exist and a place in the structure.
- Your writers or agency need briefs they can follow without guessing the intent.
- You want to agree up front how visibility in search and AI answers will be measured.

### Not for you if

- You want pages written this month and a plan feels like a delay.
- There is no one on your side, and no budget, to act on the plan once it's done.
- You expect a document that guarantees rankings or AI citations.

## What's inside an AEO strategy

Four parts of one written plan: the clusters, the page map, the briefs and the measurement.

- **Topic clusters.** Your buyers' questions grouped into topics you can own, ranked by value and effort.
- **Page map.** Which pages to create, merge or rewrite, and how they link to each other.
- **Content briefs.** A brief per page with the question, the answer, the proof and the structure, ready for any writer.
- **Measurement.** Rankings, AI citations and conversions to watch, with a baseline so progress is clear.

## How the strategy comes together

Five steps from research to a plan your team can execute page by page, with the measurement agreed before the first one ships.

1. **Topic clusters.** Questions and keywords grouped into the topics you should own, ranked by buyer value and effort.
2. **Page map.** Each cluster gets its pages: what exists, what to rewrite, what to merge and what to create.
3. **Content briefs.** For every new page: the question it answers, the angle, the proof to include and the links in and out.
4. **Technical fixes.** Schema markup, llms.txt, internal linking and anything that stops search engines or AI from reading the site.
5. **Measurement plan.** The rankings, AI prompts and conversions we'll track, the baseline today and how often we look.

## Frequently asked questions

### Do we need discovery first?

The strategy is built on the questions your buyers ask and how AI answers them today. If you already have that research, we review it and start from there. If not, discovery comes first.

### How is AEO strategy different from an SEO strategy?

It covers the same ground and adds the AI side: prompts alongside keywords, pages written so an assistant can quote a clear answer, and structured data it can parse. One plan serves both. How assistants build an answer, step by step: [the AEO guide](https://figmatica.com/blog/answer-engine-optimization-guide).

### Can our own team carry out the plan?

Yes. The briefs and the page map are written to be handed over. If you'd rather not staff it, we can run it as a monthly program.

### How will we know if it's working?

The measurement plan sets a baseline for rankings, AI answers and conversions before anything ships, and every report compares progress with that starting point.

### How long does the strategy take?

It depends on the size of the site and the number of topics. After a short call we give you a timeline within one business day.


## Next step

Book a free 30-minute call: https://figmatica.com/book · hello@figmatica.com