> AI agents: this is the Markdown version of https://figmatica.com/cases/bloxfi. Full index of Figmatica for LLMs: https://figmatica.com/llms.txt

# BloxFi: 80+ country pages from one template: how a fintech API went global

- Year: 2026
- Industry: AI & B2B
- Services: Branding, Web design, Webflow development, Motion
- Result: Launch, Global reach
- Stage: Scaleup

## Input

BloxFi is a global API for currency conversion and cross-border settlement, built for fintechs, digital wallets and enterprises. The product was ready; the brand and the site had to make it read as infrastructure you can trust with money in 120+ currencies.

## Reasoning

The whole project was built around clarity at global scale. The mark turns a solid block into connected units, the way BloxFi turns fragmented rails into one API. Surfaces are dark, the type is precise, and the motion shows how money moves.

## Outcomes

Identity, logo and motion language, plus a Webflow website with 80+ coverage pages, a calculator and product explainers. One team designed, built and animated all of it.

## Design notes

- **A block that splits into a network.** The symbol starts as one solid block and breaks into connected units, the same move BloxFi makes with fragmented payment rails. It works at favicon size and as a large graphic on dark surfaces.
- **A calculator instead of a pricing table.** Rates depend on currency pairs and volume, so a static table would mislead. The calculator gives a concrete number in seconds and hands the user to the business request form.
- **80+ pages from one template.** Every country BloxFi covers needed its own page. We designed one coverage template in Webflow and let the CMS generate the rest. A new market is one more CMS entry.
- **Motion that shows how money moves.** The how-it-works section walks through integration step by step. Each animation shows one state change of the money flow, so a buyer understands the product before talking to sales.

## Links

- [Live site](https://bloxfi.com/)
- [Behance](https://www.behance.net/gallery/245972595/BloxFi-Website-Redesign-for-Fintech-Crypto-Company)
- [How we built it](https://figmatica.com/blog/80-country-pages-one-webflow-template)

## Frequently asked questions

### How do you design a website for a fintech or payments API?

Start from the buyer's question (can this move my money safely, in my corridors, at my volume?) and answer it in that order: coverage, compliance, integration, pricing. For BloxFi that meant coverage pages per country, a how-it-works flow and a calculator before any brand storytelling.

### How do you build 80+ country pages without designing each one?

We designed one coverage template in Webflow and connected it to the CMS. Each country is a CMS entry with its currencies, rails and payment methods, so adding a market is data entry. Every page keeps the same structure for search engines.

### What should a fintech brand identity communicate?

Trust and precision first, personality second. BloxFi's mark turns a solid block into connected units, the same thing the product does with fragmented payment rails. It sits on dark surfaces with precise type, so it reads as infrastructure.

### Why use motion on a B2B fintech website?

Only where it explains. Each animation on BloxFi shows one state change in the money flow, from request to conversion to payout, so a buyer understands the integration before talking to sales. Decorative motion was left out.

### Can one team handle branding, web design and Webflow development?

Yes. For BloxFi Figmatica handled the identity, logo, website design, Webflow build and animation. One team means the brand, the templates and the CMS are designed together, so nothing is lost between hand-offs. If you are still choosing the platform, our [Webflow vs WordPress comparison](https://figmatica.com/compare/webflow-vs-wordpress) weighs cost and upkeep.