> AI agents: this is the Markdown version of https://figmatica.com/blog/b2b-website-examples. Full index of Figmatica for LLMs: https://figmatica.com/llms.txt

# B2B website examples: 11 company sites and what each one gets right

- Author: [Mike Yemchura](https://figmatica.com/blog/authors/mike-yemchura), Founder & CEO
- Published: 2026-09-26
- Updated: 2026-10-06
- Category: Web design

**A growth agency with a higher share of visits ending in a request, a global HR partner with 30+ pages in 60 days, an executive search firm with two live clocks, a freight operator with a tracking portal and a mining contractor that looks like a film. Figmatica's B2B work first, then nine sites singled out at design competitions.**

A B2B site is read twice. First by one person in a hurry, who decides in a minute whether to forward the link. Then by a table of people who were not in the first conversation: a finance director, a lawyer, an operations lead, each looking for their own answer. The site that wins is the one that survives the second reading.

We start with Figmatica's own B2B work, with the clips from the cases, because there we can show the whole road from brief to launch. Then nine B2B sites that web design competitions singled out: an executive search firm, a freight operator, an Ethereum treasury company, an underground mining contractor, a maker of rocket-grade materials, an AI transformation firm, software for financial advisors, a maker of ocean drones and a pallet manufacturer. For each, what it does well and what to take into your own brief.

## The short version

- **Show the service working, not described.** Acvian's first screen unfolds its logo into a network of people and services; RothFinder puts the client's before-and-after on the first screen.
- **Three numbers answer the second reader.** United Carriers: 2,500+ shipments a month, 98.2% on time. Aspen Search: 500+ placements, offers in the $1M–5M range.
- **Show the work where it happens.** CoMinVi opens with a machine in a dark mine, FMI with a rocket over the Earth, APC with a drone shot of its yard.
- **Give the team a tool, not a site.** Acvian's marketers build articles from CMS blocks themselves; United Carriers' clients track cargo in a live portal.
- **Design is a reason to be believed.** Applica rebuilt its brand and site with Figmatica, and a higher share of visits now ends in a request.

## B2B websites by Figmatica

A growth agency for mobile apps, a global HR partner, a software development company, a data analytics startup, a media buying company and a management consultancy in Germany. Six B2B businesses, six different buyers, one job for each site: make a stranger trust a company they have not met. Each card plays the site; below, the two stories told in full.

- [Applica](https://figmatica.com/blog/remote-design-team-to-dedicated-design-force): Growth agency for mobile apps. Brand and website from scratch; a higher share of visits ending in a request.
- [Acvian](https://figmatica.com/cases/acvian): Global HR partner. 30+ pages on Webflow in 60 days, moved from WordPress.
- [HoverlaSoft](https://figmatica.com/cases): Software development company. Brand and a website with 3D graphics.
- [Invisibles](https://figmatica.com/cases): Global media buying company. Website for a team that buys ads across markets.
- [JMH](https://figmatica.com/cases): Management systems consultancy, Germany.
- [Data Rhythm](https://figmatica.com/cases): Landing page for a data analytics startup.

## Agency website: Applica, by Figmatica

Applica helps mobile apps grow revenue, conversions and retention. It came to us for one thing, a presentation. The deck went better than they expected, so we offered UX research next, and within two months all of Applica's design had moved to our team: the brand, the website, marketing materials, a design system.

Today the site says in one line what the agency does: We build growth systems for mobile teams. Right beside it sits proof rather than promise: a case card, How AirHelp launched a global flight tracking app, with 330,000 downloads after launch, a 4.7 average rating and 11+ markets localised; a guide; a call with a strategist. Under the first screen, a row of client apps. Everything here is for the second reader, the one who checks whether an agency that sells growth can show its own.

![Applica home page: We build growth systems for mobile teams, an AirHelp case card and a row of client apps](https://figmatica.com/assets/blog/b2b-website-examples/applica.webp)
*applica.agency, first screen. Design and Webflow development by Figmatica*

We began with a discovery phase: interviews and an audit of the old site, then wireframes for every page, then the design and the build on Webflow. After the relaunch, a higher share of visits to Applica's site ended in a request, and the site kept growing with the agency: services split into product growth and product optimisation, each with its own page. The full story, from one deck to a dedicated design team, is in [How we became a startup's design team](https://figmatica.com/blog/remote-design-team-to-dedicated-design-force).

> We were looking for Webflow designers on Upwork. Figmatica's Head of Design sent us his portfolio, and we were impressed by his experience, his work and his ability to produce all the design assets without bringing in extra people.
> Artem Kuzmych, Applica

![Scrolling the Applica site: the services menu, product growth and product optimisation](https://d338fcbjvovhvo.cloudfront.net/assets/portfolio/demo-applica.mp4)
*applica.agency: one scroll of the live site*

## HR services website: Acvian, by Figmatica

Acvian helps companies hire people in any country: it takes on the contracts, the payroll and the paperwork that protect both sides. The company had outgrown a WordPress site, and its brief set two roads side by side: a redesign on the same WordPress, or a move to Webflow where marketing builds pages itself. We [costed both](https://figmatica.com/compare/webflow-vs-wordpress), won the closed tender, and built more than 30 pages in 60 days.

The first screen grew out of the logo. Acvian's mark is a small tree of dots and lines; on the home page it unfolds into a network: people in circles and, between them, the services a worker passes through on the way to a new company. Three lines type out under the headline: unlock talent, hire within 24 hours, manage and pay your team.

![Acvian home page: the logo unfolds into a network of people and services](https://d338fcbjvovhvo.cloudfront.net/assets/work/acvian/home-scroll.mp4)
*Acvian: a first screen grown out of the logo*

At the first showing we brought seven concepts, from a network of dots to a watercolour landscape, a person on the first screen, a dark planet and digital futurism. Acvian picked the first and the third. Later the client told us three would have been easier to choose from, and since then we show three at most.

![Seven design concepts for Acvian side by side](https://d338fcbjvovhvo.cloudfront.net/assets/work/acvian/concepts.mp4)
*Acvian: seven concepts at the first showing*

The part a B2B team feels every week: articles that marketing builds itself. A marketer opens an article in the Webflow editor, presses the plus and picks a block: a heading of the right level, a gallery, a list, one of three table styles, a banner with a button, a client's quote. The spacing is already set in the design. The full board is in the [Acvian case](https://figmatica.com/cases/acvian), and the move itself in [Redesign or a new website from scratch](https://figmatica.com/compare/redesign-vs-new-website).

![The CMS blocks of Acvian's design system](https://d338fcbjvovhvo.cloudfront.net/assets/work/acvian/cms-components.mp4)
*Acvian: articles that marketing builds itself*

What Acvian's operations director said when we asked when he felt the project was going the right way.

> That moment came at the very start, when we got the first design drafts. We asked you for several visions of our new site, because we needed a view from outside and a designer's approach. We got several options, compared them, you listened to our edits and offered your own ideas. Thanks to that, it all turned out very well.
> Mykyta Semenov, COO, Acvian ([video](https://d338fcbjvovhvo.cloudfront.net/assets/compare/redesign-vs-new-website/review-mykyta-semenov.mp4))

## Executive search website: Aspen Search

Aspen places software engineers, quantitative researchers and AI/ML scientists in trading firms and technology companies, and the first screen is built like a trading desk: two live clocks in the top bar, New York and Los Angeles, a grid of black, grey and mint panels, the name in huge letters. In the mint panel, the position in one sentence: We don't move volume. We move careers that compound. Under it, Recent hires from, and a row of logos.

Then three numbers for the second reader: 500+ placements, offers in the $1M–5M range, 19+ years inside these hiring rooms. The main button reads Start a conversation, and further down, Talk to a partner.

What to take: dress the page in the client's world. A quant sees clocks and a grid and knows the firm speaks their language before reading a word.

![Aspen Search home page: the name in huge letters, live clocks for New York and Los Angeles, Recent hires from](https://figmatica.com/assets/blog/b2b-website-examples/aspen.webp)
*aspensearch.com, first screen*

## Logistics website: United Carriers

A dark globe lit orange along its routes, and the promise in capitals: One operator, every leg of the journey. Freight forwarding, land transport and customs brokerage across Asia-Pacific under one accountable team. Above the menu, a news ticker about freight rates, and two tools a client uses every day: a carbon calculator and a live tracking portal.

The numbers come right after: 2,500+ shipments a month, a 98.2% on-time delivery rate, 24/7 support by real people. The copy names the pain it removes: no finger-pointing between vendors, no delays lost in handoffs.

What to take: put the client's daily tool in the header. A tracking portal next to the logo says the relationship goes on after the contract.

![United Carriers home page: a glowing globe with routes, One operator, every leg of the journey](https://figmatica.com/assets/blog/b2b-website-examples/united.webp)
*unitedcarriers.com, first screen*

## Investor website: Sharplink

Sharplink runs an Ethereum treasury for investors, and its first screen looks like a sculpture: a silver crystal turning inside a tunnel of white ribbons, three words, Ethereum with an Edge. The small print does the selling: the institutional-grade Ethereum treasury platform, a smarter and more productive access vehicle to ETH. In the bottom corner, Proudly listed on Nasdaq; opposite it, the latest company news.

Under the sculpture, the numbers an investor checks: total ETH holdings and staking rewards, live, with a link to a full ETH dashboard. Then the names: a former digital asset chief of BlackRock and an Ethereum co-founder lead the company, and the partners are named too.

What to take: live numbers and real names. A reader putting money in wants to see the balance and the people behind it on the same page.

![Sharplink home page: Ethereum with an Edge over a silver crystal in a sculpted tunnel, Proudly listed on Nasdaq](https://figmatica.com/assets/blog/b2b-website-examples/sharplink.webp)
*sharplink.com, first screen*

## Industrial services website: CoMinVi

An underground mining contractor from Guanajuato, and the first screen looks like a film still: a machine with its lights on in a dark cave, dust in the beams, one line, Your trusted partner in underground mining. A small counter floats by the machine: over time, 1,000,000+ linear meters. Two cards in the corner open services and technology; the site switches between English and Spanish.

Further down, the operation in six numbers: 1M linear meters, 20M tons of mineral extracted, 1.7k direct jobs, 5.1k indirect, 7 active projects, 36 delivered. Each of the five services gets one sentence of what the crew does underground, and the minerals are set as cells of the periodic table: Au 79, Ag 47, Pb 82, Cu 29, Zn 30.

What to take: film the work where it happens. A contractor's strongest picture is the place a client never goes.

![CoMinVi home page: a mining vehicle lit in a dark cave, Your trusted partner in underground mining](https://figmatica.com/assets/blog/b2b-website-examples/cominvi.webp)
*cominvi.com.mx, first screen*

## Manufacturing website: FMI

FMI makes high-temperature composites for rocket motors, re-entry and hypersonic flight, and its first screen shows exactly that: a rocket climbing over the curve of the Earth, the horizon glowing orange. Quality proven in extreme environments. The paragraph next to it could be a slogan on a hangar wall: we don't just manufacture materials; we manufacture certainty. While others are still simulating the stress, we're busy surviving it.

Under the mood, the catalogue an engineer needs: carbon-carbon, ceramic matrix, ablative and RF-transparent composites, each with its property in plain words, then the three industries, space, defense and aerospace, testing services and the AS9100 certification.

What to take: show the harshest use of the product. A material that survives a rocket needs no adjective.

![FMI home page: a rocket rising over the curve of the Earth at dawn, Quality proven in extreme environments](https://figmatica.com/assets/blog/b2b-website-examples/fmi.webp)
*fmi-industries.com, first screen*

## AI consulting website: Anveril

An AI transformation firm that chose heavy industry for its picture: a giant turbine in a test hall under the headline Intelligence Without Limits. The subline says what they sell: from strategy to production, AI ambition turned into measurable business performance across the enterprise. A banner on the photo points to the company's manifesto.

![Anveril home page: Intelligence Without Limits over a photo of a giant turbine in a test hall](https://figmatica.com/assets/blog/b2b-website-examples/anveril.webp)
*anveril.com, first screen*

The method is four words, diagnose, structure, engineer, transform. The industries are named, healthcare, insurance, defence, energy, civil, and for each one the site pairs a bottleneck with the system that removes it: defence organisations process intelligence and readiness data in secure environments, so Anveril builds AI workflows that keep sensitive data governed and a human in the approval.

What to take: a bottleneck and a system for each industry. The reader finds their own sector and sees the fix described in their words.

![Anveril: a row of partner logos and Anveril Engineers AI For The Real Economy](https://figmatica.com/assets/blog/b2b-website-examples/anveril-partners.webp)
*anveril.com, the partners block*

## B2B software website: RothFinder

RothFinder sells to financial advisors, and its first screen does what the product does: makes the maths impossible to ignore. Under the headline, a comparison you can switch between three portfolio sizes: $2,082,000 with the RothFinder strategy against $1,240,000 without, $842K of additional after-tax wealth, $310K saved in taxes, 8 years faster to the goal. Two tabs in the corner split the audience: financial professionals and clients.

The testimonials carry numbers too: a $3M+ pipeline generated, 200%+ production growth, each with the advisor's first name, initial and title.

What to take: put the client's result on the first screen. The advisor sees the slide they will show their own client.

![RothFinder home page: Close more Roth conversion cases by making the math impossible to ignore, a with-and-without comparison](https://figmatica.com/assets/blog/b2b-website-examples/rothfinder.webp)
*rothfinder.com, first screen*

## B2B hardware website: Seasats

Ocean Autonomy That Works, over drone boats on still water. Then a list that reads like a mission brief: the coordinates of the ghost fleet, the path of hurricanes, the location of smuggling and illegal fishing, the signals of submarines, the status of pipelines. No matter the unknown, we will find it.

![Seasats home page: Ocean Autonomy That Works, drone boats on still water](https://figmatica.com/assets/blog/b2b-website-examples/seasats.webp)
*seasats.com, first screen*

The buying objections are answered in four short headings: deploys by hand, one or two people; ships anywhere fast on a commercial or military aircraft; mastered with ease, no multi-week training; priced for scale, affordable enough to buy without extra procurement red tape. Then the specs: 50+ payloads, missions up to 6 months, alerts straight to the phone of a decision maker.

What to take: answer procurement in the headings. The person who signs the purchase order reads the headings, not the paragraphs.

![Seasats: drone boats seen from above in grey water, No matter the unknown, we will find it](https://figmatica.com/assets/blog/b2b-website-examples/seasats-deploy.webp)
*seasats.com, the missions block*

## Manufacturing website: APC

A Dutch pallet maker, and the first screen is a drone shot of its yard: stacks of pallets, trucks, green fields to the horizon. Makers van pallets, Makers of pallets. The offer splits into three from the first scroll: new pallets, used pallets, recycled pallets, and further: euro, display, custom and pallet cages.

A small panel sits in the corner of the first screen: Liever snel in contact?, Rather get in touch fast?, with a phone and a mail button. One number carries the mission: 700,000+ pallets get a new life every year.

What to take: show the real place. For a manufacturer, a drone shot of the yard proves scale better than any render.

![APC home page: an aerial view of the pallet yard among green fields, Makers van pallets](https://figmatica.com/assets/blog/b2b-website-examples/apc.webp)
*apc-pallets.nl, first screen*

## Eleven B2B websites side by side

| Site | Business | Main action | What to take |
| --- | --- | --- | --- |
| Applica (Figmatica) | Growth agency | Book a strategy call | One line of what the agency does |
| Acvian (Figmatica) | HR services | Book a meeting | A site marketing builds itself |
| Aspen Search | Executive search | Start a conversation | Dress the page in the client's world |
| United Carriers | Logistics | Talk with us | The client's daily tool in the header |
| Sharplink | Ethereum treasury | Explore the dashboard | Live numbers and real names |
| CoMinVi | Mining contractor | Our services | Film the work where it happens |
| FMI | Advanced materials | Our materials | The harshest use of the product |
| Anveril | AI consulting | Get started | A bottleneck and a system per industry |
| RothFinder | Software for advisors | Start your subscription | The client's result on the first screen |
| Seasats | Ocean drones | Explore products | Procurement answered in headings |
| APC | Pallet manufacturer | Get in touch fast | Show the real place |

*Each site opened at 1440 px.*

## B2B website design: what the strongest share

Line the eleven up and the looks have nothing in common: Aspen's trading desk, APC's fields, FMI's rocket. The pieces under the look repeat. If you are writing a brief for a B2B company website, take this list along with the references.

- **One line of what you do, for whom.** Applica: we help apps grow revenue, conversions and retention. United Carriers: one operator, every leg of the journey.
- **Three numbers for the second reader.** Volume, quality, experience: shipments a month and on-time rate; placements and offer range.
- **The service shown working.** An architecture diagram, a before-and-after, a network unfolding from the logo, a dashboard. When the product itself is the service, its screens deserve the same care: [product design for SaaS and fintech startups](https://figmatica.com/services/product-design).
- **The fears named and removed.** How you get paid, who is accountable, what happens at audit, what procurement needs.
- **Named people.** A client on video, a partner to talk to, testimonials with a name and a title.
- **A site the team can run.** CMS blocks for articles and case pages, so marketing publishes without a developer.

We design and build B2B websites on Webflow and Next.js: agencies, consultancies, HR and logistics, software products. If your folder of references is already open, send it with the company, and on a call we will go through which of these pieces your site needs first.

> The guys over-delivered and addressed our request changes promptly, resulting in a smooth engagement.
> Artem Kuzmych, COO, Clutch

> Every our client says that the main thing that makes them trust us and choose us is our website and its design. So, the result speaks for itself.
> Iryna Hurieva, Co-Founder, Clutch

> **About Figmatica.** Figmatica is a design studio that builds [AI-native websites](https://figmatica.com/services/agentic-website). Our clients include WWF Ukraine, KFC Ukraine, the Ukrainian Startup Fund, BRDO, RIEL and TAF Industries. We [redesign websites so that you keep your Google traffic](https://figmatica.com/services/legacy-migration) and [start getting found and recommended by ChatGPT, Claude and Perplexity](https://figmatica.com/services/demand-generation). Yes, this is an ad at the end of an article, but a short one, so [book a call](https://figmatica.com/book) and we will show you on concepts what your company's website could look like.


## Frequently asked questions

### What should a B2B company website include?

One line of what you do and for whom, three numbers for the reader who checks you, the service shown working, the fears of the buyer named and answered, named people, and a CMS your marketing team can run without a developer.

### How is a B2B website different from a B2C one?

It is read twice: first by one person who decides whether to forward the link, then by several people who were not in the first conversation, each looking for their own answer. So it needs proof for the finance director, the operations lead and the lawyer, not only a first screen for the buyer.

### Can a redesign of a B2B site raise conversion?

For Applica it did: after Figmatica rebuilt the brand and the site, a higher share of visits ended in a request. The rise came with a clearer one-line offer and proof laid out for the second reader.

### How long does a B2B website take?

Acvian's new site, more than 30 pages on Webflow with service pages, country pages, a salary cost calculator and CMS blocks, took 60 days from competitor analysis to launch.

### Should a B2B site show prices?

Show how you charge even when the amount depends on the case. RothFinder offers a subscription on its first screen; Seasats says its drones are priced to buy without extra procurement red tape and offers data as a service.


## Related

- [Storytelling websites](https://figmatica.com/services/storytelling-websites): Sites that win traffic and people.
- [Agentic website design](https://figmatica.com/services/agentic-website): Design and development of a site your team runs with AI agents.
- [Legacy migration](https://figmatica.com/services/legacy-migration): Agents move your site fast, traffic held.
- [Product & UX design](https://figmatica.com/services/product-design): SaaS and AI interfaces people trust.
- [Acvian: 30+ pages in 60 days: a new Webflow site for a global HR partner](https://figmatica.com/cases/acvian)